'Sales management in the period of turbulence'– main topic of the autumn Regional Retail Day, which will take place on September 13 in the framework of the 29th International HouseHold Expo autumn 2022 exhibition (Moscow, Crocus Expo).
In the program
Section 1. Product. Sales. Promotion. System management in the period of changes.
- Changes on the market, what is going on with sales in the period of changes.
- Main partners and markets of production during foreign economic activity of business.
- Logistic supply chains - what to pay attention to when moving business from one country to another.
- What kind of rules of geopolitics will the price and range offer for the Russian market will change by.
Section 2. Range of suppliers or private brand or label
- Rules of formation of the range matrix in the period of shortages with goods' supplies. In what condition the company is and its business model in time of Private Label development
- Expenses budget for the development of the Private Label. What the range planning is.
Section 3. Sales management on territory of the Russian Federation and CIS countries
- What changed from 2018 to 2022?
- Emotional integration of online and offline spaces.
- Traffic management inside your sale channels.
Section 4. Additional sales: main instruments of strategic marketing.
- What to pay attention to when developing the range for formation of cross sales.
- How to take into account product neighborhood so the additional sales work more actively. - Emotional product groups.